Skip to main content

Ad Traffic & Links

provides key metrics for ad delivery, traffic, engagement, conversions, and advertising costs.

Select Account

Allows you to select the Seller Account from where data will be retrieved.

  • Reload Accounts & Marketplaces:

    • Use this to refresh the connection and/or marketplace list if you have recently added or updated in the app.gorillaroi.com

  • Click here to connect additional accounts:

    • Click here to open the Gorilla ROI app, where you can add, update, or manage your account connections.

Period

Select the time range for your report using one of three options:

  • Predefined ranges (e.g., Last 7 Days, Last 30 Days, Last 90 Days, etc) for quick selection.

  • Custom to choose a specific start and end date.

  • Last X Daily Values to get day-wise historical data for the selected number of past days (e.g., Number of days --> 22).

Metrics

  • Ad ID

  • Ad

  • Delivery

  • Attribution Setting

  • Budget (Daily)

  • Budget (Lifetime)

  • Ends

  • Impressions

  • Amount Spent

  • CPM (cost per 1,000 impressions)

  • CTR (all)

  • Landing Page Views

  • Cost per Landing Page View

  • Link Clicks

  • CPC (all)

  • Results (Website Leads)

  • Cost Per Result (Website Leads)

  • Results (Offsite Leads via Pixel)

  • Cost Per Result (Offsite Leads via Pixel)

  • Results (Meta Instant Form Leads)

  • Cost Per Result (Meta Instant Form Leads)

  • Results (Onsite Leads)

  • Cost Per Result (Onsite Leads)

  • Results (Messaging Conversations)

  • Cost Per Result (Messaging Conversations)

  • Results (Link Clicks)

  • Results (Landing Page Views)

  • Cost Per Result (Landing Page Views)

  • Results (Page Likes)

  • Cost Per Result (Page Likes)

  • Results (Post Engagement)

  • Cost Per Result (Post Engagement)

  • Results (Video Views)

  • Cost Per Result (Video Views)

Group by

  • Period: Shows all datapoints grouped under one time range (e.g., Last 60 Days, Last 90 Days, etc.).

  • Datapoint: Shows each metric separately, with the time range shown for each.

Filter

Results per Query: Select the maximum number of records (rows) returned in the output (e.g., 5, 10, 50, 100, 500, 1000).

Field: Select the field to filter by, such as:

  • Ad Name (supports EQUALS or CONTAINS)

  • Status (All, Active, Paused, Deleted, Archived)

  • Delivery (All, Active, Paused, Deleted, Pending Review, Disapproved, Preapproved, Pending Billing Info, Campaign Paused, Adset Paused, In Process, With Issues, Archived)

Operator: Choose how the filter is applied:

  • EQUALS → Matches the exact value

  • CONTAINS → Matches partial values

Value: Enter or select the value for the chosen field. This can be:

  • Manual input (e.g., Ad Name)

  • Dropdown selection (e.g., Status, Delivery)

Add Filter: Use Add Filter to apply multiple conditions within the same group.

Add Filter Group: Use Add Filter Group to create separate groups for advanced filtering.

Options

Replace Blank Values with 0 or N/A: Replaces empty or missing values with 0 or N/A (where applicable).

No Header Row: Removes the header row from the output.

Products with Data Only: Displays only products that have data, hiding those with no data or activity.

Sample output (partial view) showing selected datapoints

Related Articles
Did this answer your question?