Select Account
Allows you to select the Seller Account from where data will be retrieved.
Reload Accounts & Marketplaces:
Use this to refresh the connection and/or marketplace list if you have recently added or updated in the app.gorillaroi.com
Click here to connect additional accounts:
Click here to open the Gorilla ROI app, where you can add, update, or manage your account connections.
Period
Select the time range for your report using one of three options:
Predefined ranges (e.g., Last 7 Days, Last 30 Days, Last 90 Days, etc) for quick selection.
Custom to choose a specific start and end date.
Last X Daily Values to get day-wise historical data for the selected number of past days (e.g., Number of days --> 22).
Metrics
Metrics
Campaign
Delivery
Attribution Setting
Bid Strategy
Amount Spent
Budget (Daily)
Budget (Lifetime)
Impressions
CPM (cost per 1,000 impressions)
CTR (all)
App Installs (1d_click)
App Installs (7d_click)
Mobile App Installs (1d_click)
Mobile App Installs (7d_click)
Cost Per App Install (1d_click)
Cost Per App Install (7d_click)
Results (Website Leads)
Cost Per Result (Website Leads)
Results (Offsite Leads via Pixel)
Cost Per Result (Offsite Leads via Pixel)
Results (Meta Instant Form Leads)
Cost Per Result (Meta Instant Form Leads)
Results (Onsite Leads)
Cost Per Result (Onsite Leads)
Results (Messaging Conversations)
Cost Per Result (Messaging Conversations)
Results (Link Clicks)
Results (Landing Page Views)
Cost Per Result (Landing Page Views)
Results (Page Likes)
Cost Per Result (Page Likes)
Results (Post Engagement)
Cost Per Result (Post Engagement)
Results (Video Views)
Cost Per Result (Video Views)
Group by
Period: Shows all datapoints grouped under one time range (e.g., Last 60 Days, Last 90 Days, etc.).
Datapoint: Shows each metric separately, with the time range shown for each.
Filter
Results per Query: Select the maximum number of records (rows) returned in the output (e.g., 5, 10, 50, 100, 500, 1000).
Field: Select the field to filter by, such as:
Campaign Name (supports EQUALS or CONTAINS)
Campaign Objective (All, App Installs, Brand Awareness, Conversions, Lead Generation, Link Clicks, Local Awareness, Messages, Offer Claims, Page Likes, Post Engagement, Product Catalog, Reach, Store Visits, Video Views, Outcome Sales)
Status (All, Active, Paused, Deleted, Archived)
Delivery (All, Active, Paused, Deleted, Pending Review, Disapproved, Preapproved, Pending Billing Info, Campaign Paused, Adset Paused, In Process, With Issues, Archived)
Buying Type (All, Auction, Reserved)
Operator: Choose how the filter is applied:
EQUALS → Matches the exact value
CONTAINS → Matches partial values
Value: Enter or select the value for the chosen field. This can be:
Manual input (e.g., Campaign Name)
Dropdown selection (e.g., Campaign Objective, Status, Delivery, Buying Type)
Add Filter: Use Add Filter to apply multiple conditions within the same group.
Add Filter Group: Use Add Filter Group to create separate groups for advanced filtering.
Options
Replace Blank Values with 0 or N/A: Replaces empty or missing values with 0 or N/A (where applicable).
No Header Row: Removes the header row from the output.
Products with Data Only: Displays only products that have data, hiding those with no data or activity.
Sample output (partial view) showing selected datapoints
