Select Account
Allows you to select the Seller Account from where data will be retrieved.
Reload Accounts & Marketplaces:
Use this to refresh the connection and/or marketplace list if you have recently added or updated in the app.gorillaroi.com
Click here to connect additional accounts:
Click here to open the Gorilla ROI app, where you can add, update, or manage your account connections.
Period
Select the time range for your report using one of three options:
Predefined ranges (e.g., Last 7 Days, Last 30 Days, Last 90 Days, etc) for quick selection.
Custom to choose a specific start and end date.
Last X Daily Values to get day-wise historical data for the selected number of past days (e.g., Number of days --> 22).
Metrics
Metrics
Adset
Amount Spent
Impressions
Link Clicks
Website Landing Page Views
CTR (link click-through rate)
Landing Page Views Rate per Link Clicks
Group by
Period: Shows all datapoints grouped under one time range (e.g., Last 60 Days, Last 90 Days, etc.).
Datapoint: Shows each metric separately, with the time range shown for each.
Filter
Results per Query: Select the maximum number of records (rows) returned in the output (e.g., 5, 10, 50, 100, 500, 1000).
Field: Select the field to filter by, such as:
Ad Set Name (supports EQUALS or CONTAINS)
Status (All, Active, Paused, Deleted, Archived)
Delivery (All, Active, Inactive, Not Delivering, Deleted, Completed, Off)
Optimization Goal (All, Link Clicks, Impression, Reach, Landing Page Views, Offsite Conversions, Lead Generation, App Installs, Messages, Video Views, Post Engagement)
Billing Event (All, Impressions, Link Clicks, App Installs, Video Views)
Operator: Choose how the filter is applied:
EQUALS → Matches the exact value
CONTAINS → Matches partial values
Value: Enter or select the value for the chosen field. This can be:
Manual input (e.g., Ad Set Name)
Dropdown selection (e.g., Status, Delivery, Optimization, Billing Event)
Add Filter: Use Add Filter to apply multiple conditions within the same group.
Add Filter Group: Use Add Filter Group to create separate groups for advanced filtering.
Options
Replace Blank Values with 0 or N/A: Replaces empty or missing values with 0 or N/A (where applicable).
No Header Row: Removes the header row from the output.
Products with Data Only: Displays only products that have data, hiding those with no data or activity.
Sample output
