Select Account
Allows you to select the Seller Account from where data will be retrieved.
Reload Accounts & Marketplaces:
Use this to refresh the connection and/or marketplace list if you have recently added or updated in the app.gorillaroi.com
Click here to connect additional accounts:
Click here to open the Gorilla ROI app, where you can add, update, or manage your account connections.
Period
Select the time range for your report using one of three options:
Predefined ranges (e.g., Last 7 Days, Last 30 Days, Last 90 Days, etc) for quick selection.
Custom to choose a specific start and end date.
Last X Daily Values to get day-wise historical data for the selected number of past days (e.g., Number of days --> 22).
Metrics
Metrics
Ad ID
Ad
Delivery
Budget (Daily)
Budget (Lifetime)
Page Engagement
Interactions
Post Reactions
Post Comments
Post Saves
Link Clicks
Facebook Likes
Instagram Follows
CPC (cost per link click)
Impressions
3-Second Video Plays
Cost per 3-Second Video Play
Amount Spent
CTR (link click-through rate)
Clicks (all)
CPC (all)
CTR (all)
CPM (cost per 1,000 impressions)
Messaging Conversations Started
Cost per Messaging Conversation Started
Messaging Contacts
Returning Messaging Contacts
Purchase ROAS (return on ad spend) Website leads
Website registrations completed
Cost per lead
Cost per registration completed
Results (Website Leads)
Cost Per Result (Website Leads)
Results (Offsite Leads via Pixel)
Cost Per Result (Offsite Leads via Pixel)
Results (Meta Instant Form Leads)
Cost Per Result (Meta Instant Form Leads)
Results (Onsite Leads)
Cost Per Result (Onsite Leads)
Results (Messaging Conversations)
Cost Per Result (Messaging Conversations)
Results (Link Clicks)
Results (Landing Page Views)
Cost Per Result (Landing Page Views)
Cost Per Result (Page Likes)
Cost Per Result (Post Engagement)
Cost Per Result (Video Views)
Group by
Period: Shows all datapoints grouped under one time range (e.g., Today, Yesterday, etc.).
Datapoint: Shows each metric separately, with the time range shown for each.
Filter
Results per Query: Select the maximum number of records (rows) returned in the output (e.g., 5, 10, 50, 100, 500, 1000).
Field: Select the field to filter by, such as:
Ad Name (supports EQUALS or CONTAINS)
Ad Set Name (supports EQUALS or CONTAINS)
Status (All, Active, Paused, Deleted, Archived)
Delivery (All, Active, Inactive, Not Delivering, Deleted, Completed, Off)
Operator: Choose how the filter is applied:
EQUALS → Matches the exact value
CONTAINS → Matches partial values
Value: Enter or select the value for the chosen field. This can be:
Manual input (e.g., Ad Name, Ad Set Name)
Dropdown selection (e.g., Status, Delivery)
Add Filter: Use Add Filter to apply multiple conditions within the same group.
Add Filter Group: Use Add Filter Group to create separate groups for advanced filtering.
Options
Replace Blank Values with 0 or N/A: Replaces empty or missing values with 0 or N/A (where applicable).
No Header Row: Removes the header row from the output.
Products with Data Only: Displays only products that have data, hiding those with no data or activity.
Sample output (partial view) showing selected datapoints
